Zero-click search: how to measure SEO when nobody clicks
Roughly six in ten Google searches now end without a click, and AI Overviews cut clicks by up to 58% on the queries where they appear. Traffic is no longer a proxy for visibility — here is what to measure instead.
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Zero-click search: how to measure SEO when nobody clicks
Roughly six in ten Google searches now end without a click, and AI Overviews cut clicks by up to 58% on the queries where they appear. Here is what to measure instead of traffic.
AEO, GEO, LLMO: which acronym actually needs a budget
Four new optimisation disciplines appeared in eighteen months, and most writing about them is definitional rather than useful. Here is what changes what you do on Monday.
llms.txt: the honest answer on whether it does anything
Adoption has reached roughly one site in ten. AI crawlers request the file in about 0.1% of visits. Here is what the evidence actually shows, and the narrow case where it still helps.
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