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Home Features AEO & Schema
Answer Engine Optimization

Make your content quotable.

Ranking gets you into the index. Structure gets you into the answer. The AEO score measures how ready each page is to be lifted verbatim by an AI, broken into the five dimensions that decide it.

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Overall AEO score
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Scored dimensions
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Pages schema-validated
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FAQs generated per page
Dashboard · AEO Score Panel · answer engine optimization
AEO score panel showing an overall score of 68.4 percent broken into snippet, entity, clarity, FAQ and citation scores with a competitor comparison radar chart

Overall AEO score decomposed into snippet, entity, clarity, FAQ and citation — with every competitor on the same radar.

The five dimensions

Why a page does or doesn't get quoted

An AI reaching for a source needs a passage it can lift cleanly, an entity it can identify confidently, and a claim it can attribute. The AEO score breaks that into five measurable parts and shows you which one is dragging the total down.

Because every competitor is scored the same way, you can see whether your weakness is universal in your sector or specific to you.

  • Snippet — is there a clean, extractable answer near the top of the page?
  • Entity — can the model confidently identify who and what the page is about?
  • Clarity — is the answer unambiguous enough to quote without hedging?
  • FAQ — are common follow-up questions answered on the page?
  • Citation — how likely is the page to be referenced as a source?
Dashboard · AEO · all scores across brands
AEO all scores table with overall, snippet, entity, clarity, FAQ and citation columns for every tracked brand
Structured data

Schema validated page by page

Structured data is the most direct way to tell a machine what a page means. We parse the JSON-LD on every crawled URL, report which types are present and which recommended types are missing for that page's purpose.

A page at “4 found, 3 missing” is a concrete task; a site-wide “schema needs work” is not.

  • Complete / Partial / Missing status per URL with counts
  • Detected types listed against recommended types
  • Validation errors caught before they cost you a rich result
  • Schema usage feeds directly into the AEO and competitive scorecards
Dashboard · Schema Markup Analysis · detected & recommended JSON-LD
Schema markup analysis listing each page URL with partial status and counts of found and missing schema types
FAQ generation

The questions your page should answer

FAQ presence is one of the five AEO dimensions, and it is also the easiest to fix. The platform generates candidate questions per URL based on what the page covers and what people actually ask around that topic.

Review, edit, add your own — then publish them with FAQPage schema and watch the FAQ dimension of the AEO score move.

  • Ten AI-generated FAQs for the homepage, five per content page
  • Grouped by URL so you can work through the site systematically
  • Add your own questions alongside the generated set
  • Pairs with FAQPage JSON-LD from the schema module
Dashboard · FAQs · AI-generated questions per URL
AI generated FAQs screen showing ten questions for the homepage and five FAQs for each content page

How AEO differs from classic SEO

The same page can rank well and still never be quoted. These are the things that decide which.

Extractable answers

A direct answer in the first 40–60 words of a section is far more likely to be lifted than the same point buried in paragraph six.

Entity clarity

Explicit organisation, person, product and location markup removes the ambiguity that makes a model hedge or skip you.

Citation signals

Author attribution, dates, sources and consistent NAP details all raise the probability of being referenced rather than paraphrased.

Where AEO shows up elsewhere

The score is not academic — it drives the recommendations and the competitive scorecard.

Dashboard · Competitive Intelligence
AI scorecard with AEO score, schema usage, FAQ quality and answer quality rows across four domains

AEO, schema usage, FAQ quality and answer quality appear as scored rows against every competitor.

Dashboard · AI Recommendations
AI recommendations listing specific content and structure changes per page

Recommendations are generated from the same signals, so fixing them moves the score.

FAQ

Questions about aeo & schema

Treat it as relative rather than absolute. The radar comparison against competitors is more informative than the headline number, because expectations differ enormously by sector. A score meaningfully above the competitor set in your category is the practical target.
No — schema makes eligibility possible, it does not force it. Google and AI engines still decide. What schema reliably does is remove ambiguity about what your page means, which is why schema usage correlates strongly with citation frequency.
Review them first. They are strong drafts built from your page content and common queries, but the answers should reflect your actual expertise and voice. Publishing generic answers helps the FAQ score and hurts everything else.
On each crawl. Because it draws on content, schema and citation data, it moves when you publish, when you add structured data, and when AI engines change which sources they cite for your prompts.

Score your answer readiness

See which of the five AEO dimensions is holding your content back — and how competitors compare.