Know exactly why they outrank you.
Domain rank, spam score, referring domains, link gaps, technology stack and AI readiness — for your site and every competitor, in tables built for comparison rather than vanity.
Your backlink profile and every competitor's, with the DA gap quantified per rival rather than left to interpretation.
DA gap analysis, stated as a number
The DA Gap table puts your domain authority next to each competitor's and prints the difference. A gap of −52 against one rival and +200 against another tells you where to fight and where you have already won.
Underneath, the All Brands table gives the complete profile: DA, spam score, backlinks, referring domains, dofollow versus nofollow split and broken links, for you and every tracked competitor in one grid.
- DA comparison chart across all tracked brands
- Referring domains comparison — often a bigger differentiator than raw link count
- Spam score tracked per domain so you can spot a rival's risky profile
- Dofollow / nofollow ratio and broken link counts side by side
Competitive intelligence beyond links
The Competitive Intelligence dashboard scores you and each competitor across thirteen parameters — SEO score, GEO score, AEO score, content depth, entity coverage, E-E-A-T, schema usage, FAQ quality, topic authority, snippet optimization, trust indicators, answer quality and AI readiness.
The radar overlay makes the shape of each competitor's strategy visible: some win on content depth, others on entity coverage. Key optimization insights translate the chart into sentences you can act on.
- AI Readiness Score with a plain-English rating
- Keyword Gap Matrix — terms they rank for and you don't
- Audited page breakdown and priority recommendations
- Improvement potential quantified per parameter
- PDF export for board and client decks
Competitor battlecards for AI search
Links decide who ranks. Mentions decide who gets recommended. The battlecards view measures how often each brand is named across ChatGPT, Gemini, Claude, Grok, Perplexity, Google AI Overviews and Google AI Mode.
Total mentions, share of voice and a frequency score per brand, plus an engine-by-brand matrix showing which platforms favour which competitor.
- Mention frequency chart, your brand against all rivals
- Engine × brand matrix — visibility is rarely even across platforms
- Share of voice as a percentage with a frequency score
- Click any brand to open its sentiment detail
Four backlink sub-reports
The backlink module splits into focused views rather than one overwhelming table.
Backlinks
Every referring URL with anchor text, dofollow status and the target page it points at.
Link gap
Domains linking to two or more competitors but not to you — the shortest path to closing a DA gap.
Toxic links
High spam-score referrers flagged for disavow before they drag your own profile down.
Technologies
The CMS, analytics, CDN and marketing stack each competitor runs — useful context for why their speed scores differ.
Sentiment and trends
Two views that explain the numbers behind competitive position.
Positive, neutral and negative mentions per brand, with the source and context for each.
Visibility and sentiment plotted over every stored run, so competitive shifts are visible early.
Questions about competitors & backlinks
See where the gap actually is
Add your competitors once and get DA gaps, link gaps and AI share of voice in the same dashboard.